Building a House E-mail List

Within any type of online business creating and building an effective e-mail list is a necessary business practice in order for a company to retain information surrounding consumers in specific markets. With an effective e-mail list, it is possible to properly implement an e-mail marketing campaign which is both measurable and successful. But how do…

Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising

In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced…

How to Get Ready for SXSW 2013

SXSW in Austin is a very crazy time. There’s a lot of people running around, startups, entrepreneurs, agencies, marketers and VCs. It’s a fantastic time for networking and for getting involved with everything that’s going on in the online market and social media. The interactive part of the conference has really grown in the last…

Attach or Detach

Here?s the problem – most people do the first step but fail to do the second one. What is attachment? It?s when we own a belief, opinion, judgment, attitude or principle ? whether right or wrong or good or bad. This ownership drives all of our emotions, decisions, actions and behavior. We attach to expectations,…