Here?s the problem – most people do the first step but fail to do the second one. What is attachment? It?s when we own a belief, opinion, judgment, attitude or principle ? whether right or wrong or good or bad. This ownership drives all of our emotions, decisions, actions and behavior. We attach to expectations, frustration, being right, judging others, our stressors and disappointments. We attach to our pain, guilt, obligations, goals, needs, problems, failures, achievements and successes. Again none of these are good or bad ? right or wrong but we attach to them nonetheless…
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http://www.associationofmarketing.org/articles/view.php?article_id=7266
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