Ever driven past a billboard at 70 miles an hour and they type was too small to read the message? Ever walked by a trade show booth and couldn?t figure out what they were selling? Ever visited a website and after only a few seconds you were confused? There are 7 rules that are broken every day by millions of organizations trying to grow their business with advertising and marketing approaches that don?t work and never will.
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http://www.associationofmarketing.org/articles/view.php?article_id=7280
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