Kevin Weil, Vice President of Twitter Product for Revenue, posted on his blog that Twitter is planning to buy out MoPub. MoPub is an application that provides an interface for people to post advertisements. The technology involved allows app publishers a process of optimizing various different mechanisms of advertising. Some of the means of advertising…
Ever have a moment where you are surprisingly inspired, at the most odd time? Well I had one, watching the movie “Sister Act” starring Whoopi Goldberg. Her character’s leadership is masterful, respectful, thoughtful and courageous–and an inspiration to all! Read More http://www.associationofmarketing.org/articles/view.php?article_id=13884 Views: 0
One of the growing trends in the social media world is creating content on various websites. There has been many issues with regard to the authorship of content which makes it unclear as to who officially made the post. In some cases, there is a description written at the bottom of the page but in…
There are over 1 billion active Facebook users on the planet as of now but what most of them do not understand is the functioning of Facebook’s news feed. On average, a person views up to 1,500 posts per day, but this does not mean that the person will get to view a post that…
Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are…
It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard…
Technology giants, Google, celebrated their 15th Anniversary on the 27th of September. On this day, the company launched a new algorithm in their Search Engine called the ‘Hummingbird’ Update. This update is said to revolutionize search engine optimization as it focuses on… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14040 Views: 0
Google?s new analytics academy is now open to anyone that is interested. Google analytics is mainly directed at professionals who would like to learn more about, or earn a certification in, optimizing social media and online content for organizations. It does this by tracking and understanding the common search queries of individuals, and the corresponding…
Bing has recently started developing a system where it can give out linked offers on its platform. Sometimes digital couponing does not get very good reviews because coupons must be used to avail of discounts. Although this seems to be the simplest method of giving out discounts, the search engine site is working on a…
Everyone knows that selling is an art. However, selling is increasingly emerging as a skill where the seller needs to know that different types of customers have different buying preferences. For instance, introverted customers, who form a smaller percentage in the market, need special attention. So, sellers must understand the unique preferences of the buyers……