Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become…
Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in…
It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls. The book will explain why…
A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80 Views: 0
Buying a car is more than just an investment. It can be a life-changing event, a family milestone, or for some, a simple purchase that came from haggling with a salesman. How the Hispanic community views this big purchase is looked at with review of the Hispanic community’s buying power. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5345 Views: 0
Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn’t exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In…
Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5333 Views: 0
Although social media marketing is a small component of our service offerings at Anvil & Formic, we?re constantly asked our opinions and advice on the matter. I?ve personally helped clients develop, implement, manage and measure social media campaigns since 1998 (no, that?s not a typo). Since then, I?ve kept a finger on the pulse of…
Do you have an eCommerce site? What do you like best about your site? What doesn’t work as well as you’d like? How to you increase conversions? What features would you like to see? We have six ways you can increase sales – read more! Read More http://www.associationofmarketing.org/articles/view.php?article_id=5329 Views: 0
For companies currently getting their web content management technologies and processes up to speed for the purpose of greater business agility, the questions are: Do we have time to ?do? WEM in the sense and to the degree that the business media is saying we must? Does this need to be one of our highest…