In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced…
KUALA LUMPUR: Tenaga Nasional Berhad (TNB) has pledged RM150 million to support the government’s announcement of a tiered electricity rebate to assist affected Malaysians following the extension of the Movement Control Order (MCO) period until April 14. TNB president and chief executive officer Datuk Seri Amir Hamzah Azizan said the reduced electricity bills would be…
Whistleblowers are the first line of defence against corruption, crime and cover-ups, according to a 2019 paper by the All–Party Parliamentary Group (APPG) on whistleblowing in the UK. For Sambo Abdullahi, head of internal audit at the Nigerian Bulk Electricity Trading (NBET) Plc, it has been one long tortuous journey. Over the past two years, he has been…
KOTA KINABALU: Sabah people will be exempted from paying their water bills and will be given a 30% discount on electricity bills for three months beginning April, according to Chief Minister Datuk Seri Mohd Shafie Apdal. He said the exemption and discount were part of the initiatives introduced under the Sabah Covid-19 aid package in…
PETALING JAYA: Private hospitals are asked to put profits aside for now and in the name of service, support the Health Ministry in combating the Covid-19 pandemic. Federation of Malaysian Consumers Association (Fomca) CEO Datuk Dr Paul Selvaraj said in this time of crisis, private hospitals, especially those run by government-linked companies, should give their…
Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are…
It has been a while since retailers started tracking their consumers with the help of mobile devices. But the industry biggies as well as the government are trying to make sure that the privacy of the consumers does not get violated. They are planning to come up with privacy tools and standards which will safeguard…
Growing competition has made it necessary for businesses to be available to their customers all the time. Official websites of the company are one of the most preferred ways in which consumers choose to connect with businesses. This makes it essential for businesses and marketers to understand how exactly their customers use their website and…
More than ever before, consumers are socially-minded. In many cases, they want to know the businesses they patronize are also socially- minded. Connecting your business to a good cause is about more than just making yourself “feel good”; it can also make good business sense… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14064 Views: 0
Telecommunication providers are taking positive steps to meet consumers’ demands in the wake of the COVID-19 pandemic. As a result, the National Broadband Network (NBN Co) is being urged to reduce its wholesale broadband charges for these providers. Read More https://techxplore.com/news/2020-03-coronavirus-telcos-demand.html Views: 0