Growing competition has made it necessary for businesses to be available to their customers all the time. Official websites of the company are one of the most preferred ways in which consumers choose to connect with businesses. This makes it essential for businesses and marketers to understand how exactly their customers use their website and what it is that they are looking for. Getting into these details can help them to a great extent in improving their online presence as well as coming out with online marketing campaigns…
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http://www.associationofmarketing.org/articles/view.php?article_id=14160
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