Risks in International Business

[ad_1] Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all…

Customer Trust and Loyalty

[ad_1] Customer trust is a precondition for prosperity. Yet, most businesses… o Act as if customer trust develops because the business believes it is honest. o Build only a shallow type of trust that does not lead to profitable relationships and loyalty. o Have no strategy to build the type of trust where customers increasingly…

Addiction Marketing

[ad_1] “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was…

Irrational Use of Medicines – A Threat to Patient Community

[ad_1] More than 50% all medicines worldwide are prescribed,dispensed or sold inappropriately. 50% of patients fail to take them correctly. Conversely, about one-third of the world population lacks access to essential medicines. Treatment with medicines is one of the most cost-effective medical interventions known and the proportion of national health budget spent on medicines ranges…