The ‘Adman’ in Todayâe(TM)s Marketing: Middleman or Midwife? By Tomi Ogunlesi MBA

More lately, creating a model has been interpreted to imply devising and implementing methods by which to ship (distinctive) advantages to stakeholders. This new and strategic function of branding has remolded the way in which companies are anticipated to perform; or the expectations of shoppers so far as they (companies) are involved. Today, brand-building is…

Medical Product Alert N°3/2020

This Medical Product Alert warns consumers, healthcare professionals, and health authorities against a growing number of falsified medical products that claim to prevent, detect, treat or cure COVID-19.  The Coronavirus disease (COVID-19) pandemic (caused by the virus SARS-CoV-2) has increased demand for medicines, vaccines, diagnostics and reagents, all related to COVID-19, creating an opportunity for…

Joint Statement by QU Dongyu, Tedros Adhanom Ghebreyesus and Roberto Azevedo, Directors-General of the Food and Agriculture Organization of the United Nations (FAO), the World Health Organization (WHO) and the World Trade Organization (WTO)

Millions of people around the world depend on international trade for their food security and livelihoods. As countries move to enact measures aiming to halt the accelerating COVID-19 pandemic, care must be taken to minimise potential impacts on the food supply or unintended consequences on global trade and food security.  When acting to protect the…

How to Use Video Effectively

Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate…

Building a House E-mail List

Within any type of online business creating and building an effective e-mail list is a necessary business practice in order for a company to retain information surrounding consumers in specific markets. With an effective e-mail list, it is possible to properly implement an e-mail marketing campaign which is both measurable and successful. But how do…