Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate into big sales potential. While creating the next viral hit might feel like a challenge, there are several techniques that can help demystify the video creation process. Use the following tips to ensure a marketing video is well-targeted and effective at reaching consumers…
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http://www.associationofmarketing.org/articles/view.php?article_id=6782
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