How to Use Video Effectively

Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate…

Building a House E-mail List

Within any type of online business creating and building an effective e-mail list is a necessary business practice in order for a company to retain information surrounding consumers in specific markets. With an effective e-mail list, it is possible to properly implement an e-mail marketing campaign which is both measurable and successful. But how do…

How to Get Ready for SXSW 2013

SXSW in Austin is a very crazy time. There’s a lot of people running around, startups, entrepreneurs, agencies, marketers and VCs. It’s a fantastic time for networking and for getting involved with everything that’s going on in the online market and social media. The interactive part of the conference has really grown in the last…

Why You Need to Have a Welcome Series

Having a Welcome Series gives you an opportunity to engage, educate, and acknowledge your subscribers. The program starts with an email that expresses a sincere ?thank you? to your customers and sometimes speaks about special deals or offers. The series also contains educational information like how-to videos, best practices, special offers, rewards, and tips to…