Having a Welcome Series gives you an opportunity to engage, educate, and acknowledge your subscribers. The program starts with an email that expresses a sincere ?thank you? to your customers and sometimes speaks about special deals or offers. The series also contains educational information like how-to videos, best practices, special offers, rewards, and tips to capture the interest of the user…
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http://www.associationofmarketing.org/articles/view.php?article_id=7334
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