With more and more people using social media, it has become imperative for organizations to manage and maintain their social media profiles in a rather planned and effective way. This is challenging, as you would need to respond to comments and queries that could be both negative and positive. This way, you will only increase the trust and empathy of your customers and garner more positive comments gradually…
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http://www.associationofmarketing.org/articles/view.php?article_id=7333
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