Twitter has ramped up its advertising offerings. It now allows brands and companies to market their products directly to their customers through their Twitter feeds. These feeds are now being extended to television. It is expected that the conversation on television will become an extension of the conversation on twitter. Already tweets are appearing on television and users can use Twitter to interact with each other during live television.
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http://www.associationofmarketing.org/articles/view.php?article_id=14181