The ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing…

Socso’s PSP for Covid-19 screening : Only RT-PCR tests will do

KUALA LUMPUR: The Social Security Organisation will only accept the ‘Reverse Transcriptase-Polymerase Chain Reaction’ (RT-PCR) method for Covid-19 screening under its Program Saringan Prihatin (PSP) initiative and not the ‘Rapid Test Kit (RTK) Antibody’ methodology. Socso said it was taking this measure based on the latest guidelines from the Health Ministry (KKM) on Covid-19 screening…

Advertising in a Down Economy

According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant…

MCO: Companies given permission to operate told to adhere to guidelines

KUALA LUMPUR: The National Chamber Of Commerce And Industry of Malaysia (NCCIM) urges all companies and industries that are allowed to operate in stages during the Movement Control Order (MCO) period to fully comply with the standard operating procedure and guidelines to ensure public health is not compromised. The chamber said the government’s protection/prevention measures…