According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant time will see results if they do the research and find a media mix that works harder for them.
Read More
http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=73
Views: 0
