Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).
Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.
In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.
Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69
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