Is the success of your email marketing program limited by the size of your subscriber list? Email append, the
process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven?t considered it in the past, it?s time to take a look.
Perceptions about email append and the methods for doing it have matured over the past few years, and it?s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=68
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