A new feature from Google, called AdSense Direct, will ensure direct sales of ads, with no change in the code required. As part of the new feature, a publisher sets up his or her own ad campaign through AdSense ? this link will then be sent to the advertiser with whom the publisher has arrived at a direct ad transaction. However, the advertiser will not be able to…
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http://www.associationofmarketing.org/articles/view.php?article_id=14333
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