Effortless Entrepreneur – Book Review

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By: Nick Friedman & Omar Soliman (2010)

ISBN 978-0-307-58799-2

Book Price: $17.00

Multimillion-dollar franchise

Nick Friedman and Omar Soliman are founders of, “College Hunks Hauling Junk.” This company has become a multimillion-dollar franchise and the nation’s premier junk removal service. Nick and Omar have been named among the Top 30 Under 30 Entrepreneurs in America by Inc., and have been profiled in the New York Times.

Entrepreneurial success

Nick and Omar supply readers with 13 chapters leading to entrepreneurial success. They discuss the following topics; the making of an entrepreneur (Ch. 3); creating your business foundation (Ch. 4); building staff and client loyalty (Ch. 7); optimizing your ability to make the sale (Ch. 10); working smarter and playing harder (Ch. 13), etc.

Passionate pursuit of business dreams

Nick Friedman and Omar Soliman relate their journey with passion and energy. This book conveys more than a love for building a business; it also exhibits practical steps along the journey. Nick and Omar relay, “As we expanded and built systems that allowed our company to function more effectively, we discovered that we could spend less and less time doing the everyday grunt work… and more time doing the things we really enjoyed… “

The crux of this book shows how anyone can convert a common serviced industry into a wealthy enterprise. The authors state, “… now we’re trash men. Of course, by trash men we mean we’re Gen Y entrepreneurs in our mid-twenties who understand that trash is cash and transformed a summer gig into a multimillion dollar business.”

Nick and Omar use challenging words to arrest readers from inactivity saying, “To succeed as an entrepreneur, be prepared to act on your ideas. Otherwise, you’re just another dreamer who wishes and longs and prays to have a business but never gets further than sneezing… people who turn ideas into reality make the difference… “

Vision motivates! Friedman and Soliman express this key to success through practical examples as they share, “… the more passionate you are about achieving goals, the greater your chance for growth. Our vision was clear when we started… we didn’t blink twice at spending $13,000 to buy our 1-800-Junk-USA phone number… “

Shift into entrepreneurial breakthrough

Nick Friedman and Omar Soliman energize readers to shift into Entrepreneurial breakthrough in business.

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Source by Dr. Steven J. Lynne

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