Every Sales VP wants to know what their competitors are doing. You want to keep a competitive advantage. Knowing how your competitors are enabling their sales force can provide an advantage. But most Sales VPs like you don?t know how to do it. They confuse competitive profiling and benchmarking… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14392 Views: 0
Preparing for the New Year requires decisions to be made. As a Sales VP, putting the best people in the correct positions is critical. Making your number next year means promoting, keeping and terminating certain sales reps. Knowing who to promote is the first step. They can help you make the other decisions. But which…
The first half of the year just ended. Sales Manager dashboards have been updated. The numbers could be better. The end result: Making the number for the full year is in jeopardy. ?How can I get current SMs to perform and get them involved?” the Sales VP asks… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14390 Views: 0
Receiving the email or phone call from your boss is never pleasant. ?All hiring is on hold until further notice. We are short of our bottom line number. The CEO wants to approve all hires until the beginning of next year. This means no hiring except in extreme circumstances. You have to make the rest…
Finding leads through cold-calling can often seem relentless, and at times, pointless. A sales referral can come to your aid during such times. A sales referral is one of the best lead generation techniques, as many selling tips have been claiming for ages. Trust is something that doesn’t come that easy to most people when…
The words ?affiliate marketing? are being thrown around quite popularly now, especially in the context of business promotions. What exactly is affiliate marketing? And what does it take to become an affiliate marketer? Read on to learn about it… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14370 Views: 0
Your New Year resolutions might have already taken a slump, but Google is determined about achieving what it wants and has already taken steps in that direction. Unfortunately, it is even ready to push people for this purpose–at least this is what quite a few users of Google AdWords have to say. Though the online…
If you’re like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.) But everyone tells you that you need it if you want to make money. So what do you do? Read on for 3 keys to…
A new feature from Google, called AdSense Direct, will ensure direct sales of ads, with no change in the code required. As part of the new feature, a publisher sets up his or her own ad campaign through AdSense ? this link will then be sent to the advertiser with whom the publisher has arrived…
Looks like Google is on a spree of acquiring every company that comes in its sight. The latest one to catch the fancy of Google is Nest Labs. In a recent announcement, Google revealed that it plans on acquiring the company for a whopping $3.2 billion. Nest Labs is a company that makes thermostats. The…