Finding leads through cold-calling can often seem relentless, and at times, pointless. A sales referral can come to your aid during such times. A sales referral is one of the best lead generation techniques, as many selling tips have been claiming for ages. Trust is something that doesn’t come that easy to most people when they’re dealing with a sales professional. It?s like they’re perched to flee at any moment as they doubt everything that’s said by the sales professional, as if it were a carefully planned conspiracy. Sound familiar?…
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http://www.associationofmarketing.org/articles/view.php?article_id=14371
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