Marketing

Accelerating Sales & Marketing with Web Collaboration

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Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Because sales and marketing are key to maximizing growth, productivity and profits, those organizations are facing mounting pressure to create efficient, customercentric processes that provide increased reach and revenue while […]

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Search Engine Optimization and Pay-Per-Click: A Holistic Approach

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Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search). Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient. In this guide,

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5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product

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When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

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Visualize your way to new and relevant content!  This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168

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Strategic Options in a Shaky 2012 Economy

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Because of 2011?s whopping economic headlines–soft economy, unemployment, limited bank credit and a falling sky, or so it seemed–creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these–for better or worse–for years. This article explores some options for the US jewelry retailer

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