To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment. This article describes a new integrated solution: A Real-Time…
Facebook insights provides page owners invaluable metrics and graphs that allow you to understand and analyze trends among and about your users. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5339 Views: 0
Traveling trends in the Hispanic community vary greatly from that of the majority population. Understanding the traveling trends within the Hispanic community provides a thorough insight into family structures, and the importance of cultural views on travel during a slowing economy. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5346 Views: 0
How does the beauty industry tailor their products to the Hispanic community? How does the Hispanic community react to this? These financial beauty and health market trends are analyzed from a consumer stand point with notes on the growing Hispanic population. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5344 Views: 0
What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5620 Views: 0
In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174 Views: 0
Pinterest is becoming an increasingly popular platform that allows members to share content by pinning images and videos onto their pinboards. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5633 Views: 0
In the not-so-distant past, Google launched its Google Plus business pages, designed to help organizations connect with their customers in new ways. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5595 Views: 0
The business world has forever been changed by group buying sites, and while some consumers believe they are a fad that will come and go, others suspect the model will be around in the foreseeable future. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5559 Views: 0
In today’s digital age, email has become an important part of customer relations. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5536 Views: 0