To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment.
This article describes a new integrated solution: A Real-Time Market Planning Management Solution which enables organizations to quickly build a robust planning framework aligned with a knowledge-building process.
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http://www.associationofmarketing.org/articles/view.php?article_id=5337
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