How the brain responds to nicotine depends on a smoker’s belief about the nicotine content in a cigarette, according to new research from the Center for BrainHealth at The University of Texas at Dallas.
The study, recently published in Frontiers in Psychiatry, found that smoking a nicotine cigarette but believing that it lacked nicotine failed to satisfy cravings related to nicotine addiction. Contrary to their expectations, researchers found that in order to satisfy nicotine cravings, smokers had to not only smoke a cigarette with nicotine but also believe that they were smoking nicotine.
“These results suggest that for drugs to have an effect on a person, he or she needs to believe that the drug is present,” said Dr. Xiaosi Gu, assistant professor in the School of Behavioral and Brain Sciences and the study’s lead author.