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Search Engine Optimization and Pay-Per-Click: A Holistic Approach

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Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search). Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient. In this guide, […]

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Hear Urgent Cases Via Skype, Zoom, Falana Tells Nigerian Judges

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Senior Advocate of Nigeria, Femi Falana, has urged the Chief Justice of Nigeria, Ibrahim Muhammad, to prevail on judges in the country to “hear urgent applications via Skype or Zoom during the lockdown”. Following the outbreak of Coronavirus in Nigeria, courts were directed to shut down until the pandemic was brought under control by government.

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5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product

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When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s

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Are You Missing âeoeNostalgia Triggers” in Your Marketing Strategies?

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If you want to make your advertising and marketing campaigns double or triple in ROI while increasing your ability to influence others, learn the secrets of utilizing ?nostalgia triggers? within your messages. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5391 Views: 0

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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

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Visualize your way to new and relevant content!  This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168 Views: 0

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Strategic Options in a Shaky 2012 Economy

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Because of 2011?s whopping economic headlines–soft economy, unemployment, limited bank credit and a falling sky, or so it seemed–creating a business strategy for 2012 will be more than just an exercise in good business. The U.S. retailer has been designing these–for better or worse–for years. This article explores some options for the US jewelry retailer

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Strategic Decision Making Using Real-Time News Patterns

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To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment. This article describes a new integrated solution: A Real-Time

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