There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and…
It was only last week that the world’s favorite social media site, Facebook introduced a leaner and more simpler news feed on users’ personal pages. The idea may have caught on well with Facebook users because the company has now copied that design to branded pages. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14486 Views: 0
Actionable insights are very useful in marketing. In case of PPC advertisers, access to the most recent and relevant data is vital, more so as they are competing in real time and with restricted budgets for elusive clicks. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14473 Views: 0
Yahoo Inc. will discontinue allowing consumers to access its bouquet of online services, including the photo sharing website Flickr and Fantasy Sports, by logging in with their Google or Facebook accounts. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14472 Views: 0
Gmail users frustrated with unsolicited marketing emails will now see the ?unsubscribe? link even before they open the message. At present, the link is buried at the bottom of promotional emails. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14444 Views: 0
If you?re searching for creative techniques to increase your social media following, but are handicapped by limited resources, then the Microsoft Dynamics case study will come in handy. The huge conglomerate understood that when it came to social media, it was the same as any other company. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14435 Views: 0
Since its inception in 2012, the Long Form Professional Publishing Tools of LinkedIn had been targeted towards important Influencers like Tony Robbins, Bill Gates and Richard Branson. Breaking this hold, LinkedIn has now opened its publishing platform to all their users so that they can now publish long form original content. The program has been…
Firefox, the popular internet browser, has planned to surprise its users with some sponsored content that will show up every time a user opens a new tab in the browser. Sponsored content, surprisingly, will not only be advertisements based on past or recent search history. Read More http://www.associationofmarketing.org/articles/view.php?article_id=14416 Views: 0
Facebook, which has scripted a mammoth change in the way people interact, share and communicate with each other over the last decade, celebrated its tenth anniversary on February 4th. Nearly 1.23 billion users of the social networking site were in for a special surprise, thanks to Look Back, a feature that created a sentimental feel,…
Hanging up from your recent round of Sales Manager weekly meetings you realize something. The sales process you rolled out mid-year to increase sales isn?t working. In as little as one quarter, sales and morale are down. You are considering abandoning the process. Yet last year the sales management program you did implement is producing…