Hanging up from your recent round of Sales Manager weekly meetings you realize something. The sales process you rolled out mid-year to increase sales isn?t working. In as little as one quarter, sales and morale are down. You are considering abandoning the process. Yet last year the sales management program you did implement is producing results. You followed the same program with sales process as you did with sales management. Sure some things are different on your team this year than last year. But how can it turn bad so quick?…
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http://www.associationofmarketing.org/articles/view.php?article_id=14395
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