Selling with Confidence: How to Keep Revenue and Prices Up

Selling with confidence gives sales professionals the skills and support they need to resist growing pressure to discount prices. Such confidence is more critical than ever because the pressure to discount comes from two sources. First?no surprise?it comes from customers. In today?s world, when demand is slowing and globalization introduces low-cost competitors, existing and new…

Advertising in a Down Economy

According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant…