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When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload it?s become the white noise of the marketplace. As a result,
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A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80 Views: 0
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Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5333 Views: 0
Developing a Mobile Marketing Strategy: ASM Interview with Kent Lewis Read More »
Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search). Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient. In this guide,
Search Engine Optimization and Pay-Per-Click: A Holistic Approach Read More »
In today’s business world, marketers use the internet to reach out to consumers more than ever before. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5423 Views: 0
Proven YouTube Marketing Strategies Read More »
With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising
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Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate
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There are a variety of reasons web-based video is such an important media vehicle, and marketers that understand the nuances will be more successful than the laggards Read More http://www.associationofmarketing.org/articles/view.php?article_id=6714 Views: 0
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What is a Facebook Like worth? Too many marketers are focusing on the wrong metrics, and making poor strategic decisions as a result. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6718 Views: 0
The Social Media Metrics That Truly Matter Read More »