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How to Think Like a Marketer

[ad_1] Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales. Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales. Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing…

Secrets of the Piggyback Marketer

[ad_1] Owner/Producer of SIMPLEnetworking, Chi Chi Okezie is an expert in piggyback marketing and uses other people’s resources to grow her business, credibility and brand-name. Never stingy with information, Chi Chi has graciously enlightened us with five points on piggyback marketing as follows… #1 “Civil Servant” Golden Rule in Piggyback Marketing, “You keep what you…

Niches Lead to Riches

[ad_1] It doesn’t matter WHAT your niche is. It only matters THAT you have one. AFTER ALL: Niches lead to riches. Now, there are two potential types of niches you can leverage: 1. Niche Expertise 2. Niche Market Having a Niche Expertise means you know a LOT about a SPECIFIC TOPIC that applies to a…