Addiction Marketing

[ad_1] “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was…

Irrational Use of Medicines – A Threat to Patient Community

[ad_1] More than 50% all medicines worldwide are prescribed,dispensed or sold inappropriately. 50% of patients fail to take them correctly. Conversely, about one-third of the world population lacks access to essential medicines. Treatment with medicines is one of the most cost-effective medical interventions known and the proportion of national health budget spent on medicines ranges…

Creativity and Entrepreneurship

[ad_1] We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product…