WHO calls for healthy, safe and decent working conditions for all health workers, amidst COVID-19 pandemic

On World Day for Safety and Health at Work, the World Health Organization calls upon all governments, employers and workers organizations and the global community to take urgent measures for strengthen countries’ capacities to protect occupational health and safety of health workers and emergency responders respect their rights to decent working conditions, and develop national…

Advertising in a Down Economy

According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant…

visa-foundation-donates-$210m-as-support-for-small-and-micro-enterprises

Visa Foundation Donates $210m As Support For Small And Micro Enterprises

  Visa Foundation has announced a donation of $210m to support small and micro businesses, aligning with the foundation’s long-term focus on women’s economic advancement and inclusive economic development. The first program of $10m is designated for immediate emergency relief to support charitable organisations on the frontlines responding to the COVID-19 pandemic such as public…

How to Write Copy That Sells

In this paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad’s core audience can change how various copywriting rules are implemented and used. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=174 Views: 0