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Google Analytics: The Top 3 Metrics Every Marketer Should Measure

Growing competition has made it necessary for businesses to be available to their customers all the time. Official websites of the company are one of the most preferred ways in which consumers choose to connect with businesses. This makes it essential for businesses and marketers to understand how exactly their customers use their website and

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Twitter Targets Television with its New Advertising

Twitter has ramped up its advertising offerings. It now allows brands and companies to market their products directly to their customers through their Twitter feeds. These feeds are now being extended to television. It is expected that the conversation on television will become an extension of the conversation on twitter. Already tweets are appearing on

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Six Ways to get Up, Close and Personal with Every Customer

There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and

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Microsoft Dynamics CRM Receives Updates

CRM (customer relationship management) can help customers by taking them through business processes in an organized and automated manner which will reduce costs, increase profits and maintain customer loyalty and satisfaction. Microsoft introduced Microsoft Dynamics CRM in 2011 which is a software package to assist customers with sales, marketing and service related information. Read More

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ICC-WHO Joint Statement: An unprecedented private sector call to action to tackle COVID-19

In a coordinated effort to combat the coronavirus COVID-19 pandemic, the International Chamber of Commerce (ICC) and the World Health Organization (WHO) have agreed to work closely to ensure the latest and most reliable information and tailored guidance reaches the global business community. The COVID-19 pandemic is a global health and societal emergency that requires

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