Strategic Decision Making Using Real-Time News Patterns

To support executive decision-making, corporations need the proper strategic and marketing planning framework and informational processes, including a dynamic feedback loop which converts global news articles and other content into strategic intelligence which confirms or challenges corporate and business unit assumptions about the changing external environment. This article describes a new integrated solution: A Real-Time…

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Visa Foundation Donates $210m As Support For Small And Micro Enterprises

  Visa Foundation has announced a donation of $210m to support small and micro businesses, aligning with the foundation’s long-term focus on women’s economic advancement and inclusive economic development. The first program of $10m is designated for immediate emergency relief to support charitable organisations on the frontlines responding to the COVID-19 pandemic such as public…

Is Status Quo Killing Your Marketing?

What?s gravity? Gravity is the status quo thinking and doing that limits business growth. Gravity keeps us listening to the wrong customers, discounting to sell products, chasing those big deals and eventually – wondering what happened to the days when we were growing, profitably. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5620 Views: 0