98 percent of people look at a calendar each day, and even with the switch to online calendars, most people still hang a hard copy on the wall. From a marketing standpoint, that?s an opportunity to remind a past or potential customer about your business 365 days a year, at a relatively minimal cost. In this post, Allison will make the case for wall calendars as an affordable and effective marketing tool that shouldn?t be overlooked by any small business owner…
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http://www.associationofmarketing.org/articles/view.php?article_id=14067
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