It is somewhat incredible to think that Facebook only recently celebrated its 10th anniversary. Before Mark Zuckerberg founded Facebook in 2004, the concepts of “news feeds,” “status updates,” and “sharing” were limited to relatively rudimentary platforms like MySpace, Friendster, group emails and early blogging. Just 10 years later, Facebook — and social media in general — have become social and cultural cornerstones. According to recent statistics, Facebook has more than 1.3 billion monthly active users, a number which increased by 22% from 2012 to 2013. Of those users, nearly half (48 percent) visit Facebook every single day to see the latest gossip and photos from their social network, view photo albums and catch up on news that is relevant to them.
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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=193
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