There’s a lot of value around being first in your business. The first person to come up with a hot product or service tends to reap a huge amount of rewards in the process.
However, being first isn’t always all that and a bag of chips. In fact, there are times when being second to the party puts you in a better position than being first. Read on to learn the 3 reasons to celebrate being second.
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http://www.associationofmarketing.org/articles/view.php?article_id=7456
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