The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle

A great go-to-market strategy, such as the one Geoffrey Moore outlines in his highly acclaimed book, Crossing the Chasm, provides a solid, intelligent framework for introducing new products and services to the marketplace. The trouble is, even the greatest marketing strategy won?t save the day if execution falls short.

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http://www.associationofmarketing.org/articles/view.php?article_id=6135

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