Business to Business

Business to Business Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in marketing. The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of…

Affiliate Marketing

Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose…

Criticism on Google Copyright Issues

Criticism on Google Copyright Issues Google Print, Books, and Library Google's ambitious plans to scan millions of books and make them readable through its search engine have been criticized for copyright infringment. The Association for Learned and Professional Society Publishers and the Association of American University Presses both issued statements strongly opposing Google Print, stating…