Marketing

Incorporating Gamification into Your Website

The main reason that gamification works is that it brings an element of fun to your web-pages. Studies have shown that when something is made to feel like a game, it becomes visually stimulating and mentally engaging. This encourages users to stay on the website longer and explore further… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7379

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Which Event is Right For You? 3 Questions to Help You Choose the Perfect Event

Hosting your own event can be a huge business booster. However, for the attendee, it can be downright overwhelming to decide which events are worth the time/money/aggravation to attend. Never fear, help is here! Read on for 3 questions to ask yourself when an event invitation crosses your path… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7673

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How to Effectively Market to the Growing Hispanic Segment

America is fast embracing multiculturalism, and the changing dynamics have produced new dilemmas for the various marketers who are required to reach the people whose language, customs, and tastes aren’t the same as the ?general market?. It will become more critical to have marketing plans that are culturally relevant as the diversity in the population

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