Marketing

Co-Creativity in Marketing Communications: Partnering Consumers Towards Creating Great Advertising

In a co-creative process, many people come together, interacting with one another, sharing ideas and experiences, and affecting the growth and insight and ideas of everybody else in the group. Marketers are inviting their customers to take part in the creative process Commercials, print ads, tag-lines and a lot more communication elements are being produced

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10 Income Streams You Can Add to Your Business (And Increase Your Bottom Line)

In a nutshell, multiple streams of income means your business has more than one way to make money. For instance, you sell products and you sell services. Those are different streams of incomes. But that’s just the beginning. Here are 10 ideas of different income sources you can use to increase your business’s bottom line:…

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7 Advertising & Marketing Rules You Must Follow Or Continue To Waste Your Money

Ever driven past a billboard at 70 miles an hour and they type was too small to read the message? Ever walked by a trade show booth and couldn?t figure out what they were selling? Ever visited a website and after only a few seconds you were confused? There are 7 rules that are broken

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