Visual content marketing is motivating marketers to rethink their overall marketing strategy. Previously, written content was enough to make the marketing strategy of many business work effectively. However, it isn?t enough anymore. Now, it takes more than that to get the message to existing and prospective clients… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7875 Views: 0
Social media is probably one of the most essential tools in today?s business. It may be difficult for businesses to survive without LinkedIn, Twitter, and Facebook accounts as they help to increase customer base and generate leads. While Facebook has over 800 million users, Twitter has about 200 million users. In addition, a blog with…
Marketing automation has been made possible by technology. The software platforms used by organizations and marketing departments make use of triggered messaging to relay data and information at regular intervals. So, this platform goes a long way in reducing human error and increasing efficiency… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7803 Views: 0
Of all the mascots I would expect a high-end luxury hotel to have, the lowly mallard duck is certainly not one of them. And yet, that was what greeted me when I stepped into the Peabody Orlando Hotel. There is an actual story behind the ducks, but the reality is the story is less interesting…
It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to…
Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not…
A former federal lawmaker, Senator Shehu Sani, has distributed protective items and foodstuffs to churches, mosques and correctional centers. Sani while making the donation in Kaduna on Wednesday, urged Nigerians to stand together and fight Coronavirus. He berated the elites and political leaders for neglecting and destroying the public healthcare system over the years. He…
Two yet-to-be identified persons are alleged to have died of Coronavirus after attending the lavish and star-studded 80th birthday party of Nigeria’s Ambassador to the United Kingdom and Northern Ireland, George Adetola Oguntade. The colourful ceremony, which took place on March 10, 2020, was held at the London Hilton on Park Lane, a posh area…
Whistleblowers are the first line of defence against corruption, crime and cover-ups, according to a 2019 paper by the All–Party Parliamentary Group (APPG) on whistleblowing in the UK. For Sambo Abdullahi, head of internal audit at the Nigerian Bulk Electricity Trading (NBET) Plc, it has been one long tortuous journey. Over the past two years, he has been…
A former Vice President of Nigeria, Atiku Abubakar, has donated N50m in support of government’s effort at combating the outbreak of Coronavirus in the country. In a statement he personally signed on Wednesday, Atiku said that he believed the donation will help efforts towards curbing the spread of the pandemic. He said, “As the…