Marketing has a certain set of common rules that apply to both online and offline strategies. There should always be a definite target group to which advertisers communicate their ideas instead of voicing them out to the whole global population. There are many products and services centered on teen and parent audiences who are the toughest audiences that marketers have to face…
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http://www.associationofmarketing.org/articles/view.php?article_id=7484
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