Customer Trust and Loyalty

[ad_1] Customer trust is a precondition for prosperity. Yet, most businesses… o Act as if customer trust develops because the business believes it is honest. o Build only a shallow type of trust that does not lead to profitable relationships and loyalty. o Have no strategy to build the type of trust where customers increasingly…

Addiction Marketing

[ad_1] “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was…