It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about. SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls. The book will explain why […]
Social Media Marketing GPS Read More »
A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape. Read More http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80 Views: 0
Ten Steps to Effective Email Marketing Read More »
Buying a car is more than just an investment. It can be a life-changing event, a family milestone, or for some, a simple purchase that came from haggling with a salesman. How the Hispanic community views this big purchase is looked at with review of the Hispanic community’s buying power. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5345 Views: 0
Automotive Industry Revs up for Sales Read More »
Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn’t exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In
Marketing Strategy & Planning: The Road Map Read More »
Many companies are still struggling to implement mobile marketing strategies, despite rapid adoption. This Q&A is designed for marketers trying to understand the overall landscape, opportunities and trends in mobile marketing. Read More http://www.associationofmarketing.org/articles/view.php?article_id=5333 Views: 0
Developing a Mobile Marketing Strategy: ASM Interview with Kent Lewis Read More »
Although social media marketing is a small component of our service offerings at Anvil & Formic, we?re constantly asked our opinions and advice on the matter. I?ve personally helped clients develop, implement, manage and measure social media campaigns since 1998 (no, that?s not a typo). Since then, I?ve kept a finger on the pulse of
Social Media Trends For 2012 & Beyond Read More »
Do you have an eCommerce site? What do you like best about your site? What doesn’t work as well as you’d like? How to you increase conversions? What features would you like to see? We have six ways you can increase sales – read more! Read More http://www.associationofmarketing.org/articles/view.php?article_id=5329 Views: 0
Six Ways to Increase Sales on your eCommerce Sites Read More »
For companies currently getting their web content management technologies and processes up to speed for the purpose of greater business agility, the questions are: Do we have time to ?do? WEM in the sense and to the degree that the business media is saying we must? Does this need to be one of our highest
Should You Focus on Web Experience Management Today? Read More »
Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Because sales and marketing are key to maximizing growth, productivity and profits, those organizations are facing mounting pressure to create efficient, customercentric processes that provide increased reach and revenue while
Accelerating Sales & Marketing with Web Collaboration Read More »
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven?t considered it in the past, it?s time to take
Growing Your List with Email Append Read More »