television

Advertising – Media diversification in the 1960s

Media diversification in the 1960s In the 1960s, campaigns featuring heavy spending in different mass media channels became more prominent. For example, the Esso gasoline company spent hundreds of millions of dollars on a brand awareness campaign built around the simple and alliterative theme Put a Tiger in Your Tank. Psychologist Ernest Dichter and DDB …

Advertising – Media diversification in the 1960s Read More »

Public Service Advertising in WW2

The advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as HIV/AIDS, political ideology, energy conservation and deforestation. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. “Advertising justifies its existence when used …

Public Service Advertising in WW2 Read More »

amidst-coronavirus,-ogun-health-workers-underpaid-by-tao-bakare

Amidst Coronavirus, Ogun Health Workers Underpaid By Tao Bakare

Tao Bakare Tao Bakare As the global pandemic continue to hold the world to ransom, nations all over the world continue to search for the ‘messiah vaccine’. Despite the fact that Covid-19 has successfully exposed even the supposed perfect and big countries in terms of inadequate health facilities, Cuba have come to the rescue. However, …

Amidst Coronavirus, Ogun Health Workers Underpaid By Tao Bakare Read More »

windstorm-destroys-broadcast-mast-in-bayelsa

Windstorm Destroys Broadcast Mast In Bayelsa

  A fierce windstorm has destroyed the broadcast mast of Glory FM, a radio station owned by Bayelsa State Government. The fallen mast, occasioned by a heavy downpour on Monday night in Yenagoa, the state capital, also destroyed part of the building housing the radio station.  The collapsed mast also served the Nigerian Television Authority …

Windstorm Destroys Broadcast Mast In Bayelsa Read More »

Shopping Cart