Technology

Digital technology for COVID-19 response

WHO has acquired overwhelming pro-bono help from technology firms to struggle the COVID-19 pandemic. On 2 April, 30 of the world’s main digital technology specialists gathered in a digital roundtable to assist advance WHO’s collaborative response to COVID-19.  This pandemic has triggered an unprecedented demand for digital well being technology options and has revealed profitable options

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The #1 Way to Enable Greater Market Success: Messaging Breakthrough Accelerates Each Phase of the Technology Adoption Life Cycle

A great go-to-market strategy, such as the one Geoffrey Moore outlines in his highly acclaimed book, Crossing the Chasm, provides a solid, intelligent framework for introducing new products and services to the marketplace. The trouble is, even the greatest marketing strategy won?t save the day if execution falls short. Read More http://www.associationofmarketing.org/articles/view.php?article_id=6135 Views: 0

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Promotional items – The Simplest Way to Drive Marketing Message/Brand

One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately

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covid-19:-should-education-hit-a-pause-or-are-we-just-unprepared-in-nigeria?-by-olabisi-deji-folutile

COVID-19: Should Education Hit A Pause Or Are We Just Unprepared In Nigeria? By Olabisi Deji-Folutile

Olabisi Deji-Folutile Olabisi Deji-Folutile Google   The world is facing its most trying and unprecedented times as the last few weeks have been most challenging for almost everybody.  What started in Wuhan, China, as an epidemic, has put the entire world in disarray.  Major streets across the globes have become empty. Both the rich and

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covid-19:-malaysia-preparing-smartphone-application-to-track-movements

Covid-19: Malaysia preparing smartphone application to track movements

KUALA LUMPUR: Malaysia is preparing a smartphone application that can track movements of individuals in an effort to curb the spread of Covid-19, according to Minister of Science, Technology and Innovation (Mosti) Khairy Jamaluddin. He said a similar application had been launched in Singapore which has managed to successfully trace infections through the detection of

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Why Should You be Using Marketing Automation?

Marketing automation has been made possible by technology. The software platforms used by organizations and marketing departments make use of triggered messaging to relay data and information at regular intervals. So, this platform goes a long way in reducing human error and increasing efficiency… Read More http://www.associationofmarketing.org/articles/view.php?article_id=7803 Views: 0

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Twitter Announces Purchase of MoPub and Intentions to Sell Mobile Ads

Kevin Weil, Vice President of Twitter Product for Revenue, posted on his blog that Twitter is planning to buy out MoPub. MoPub is an application that provides an interface for people to post advertisements. The technology involved allows app publishers a process of optimizing various different mechanisms of advertising. Some of the means of advertising

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