Video has emerged as one of the most popular marketing tools available in recent years, with the potential results of a skillfully developed marketing video making marketers salivate. Web users regularly interact with video content on the Internet, with viral videos spreading around the world at rapid speed, pulling in views that can easily translate…
Black Friday is traditionally said to be the day that retailers start turning a profit for the year. The term refers to the retailer?s bottom line going from red to black, and it is the day the holiday shopping season unofficially starts. Therefore, it?s important to market Black Friday?s discounts and sales effectively. Everything from…
One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately…
Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help…
The Nigerian Government on Wednesday proposed $30 per barrel of oil so as to work the 2020 national budget around that. The announcement was made by the Minister of Finance, Zainab Ahmed, in Abuja. Ahmed advised a review of the 2020 budget using a $30 per barrel price benchmark in favour of the previous…
There are many different reasons why most product launches fail to achieve the desired results. The most common error made by large manufacturers is the complete focus on the product itself. Though this ensures the best product development, it cuts down on the time and funds for the sales and marketing process… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14077…
This summary data indicates that you can have all the right sales enablement components (people, process, technology, knowledge, and assets) in place and still have an underperforming program because the majority of ?words? coming from your sales and marketing teams are not relevant and useful… Read More http://www.associationofmarketing.org/articles/view.php?article_id=14060 Views: 0
How many sales books have you read? How many tips have you gotten from these books, and how many have you actually used on a regular basis. As brief survey reveals that, most sales people do not know how to read a sales book, and therefore, do not get the most of the pages read.…
The good thing about pursuing a career in the sales department is that there is never lack for opportunities. No matter how bad the economy is, there are always people needed to fill in the sales department. But that does not make it any easy to land a job in the sales department. Of course…
While everyone is in the festive mood, all you sales professionals are perhaps busy figuring out what to do next year to boost the sales of the company. This is the perfect time to plan your sales goals for 2014 and analyze how you can achieve them. The first thing you can begin with… Read…